“Our association with Rose Media Group has grown over the years and we now see them very much as an integral part of our marketing effort. Through close co-operation we have been able to penetrate new markets, leverage off topical issues and engage more in our digital relationship with customers. They understand and work with our values which are key to our representation in the market and have become part of the family.”
Tony Twohig
Managing Director
Client:
Zehnder
| Project:
Integrated digital marketing, social media, PR and lead generation
Zehnder Group UK is a subsidiary of the Zehnder Group, Switzerland, a successful international group committed to creating energy-efficient solutions for a healthy and comfortable indoor climate. The Zehnder Group range includes products in the areas of comfortable indoor ventilation, heat exchangers, clean air solutions, decorative radiators and heating and cooling ceiling systems.
The Brief:
- To integrate all online and offline marketing into one content strategy
- To raise Zehnder’s profile within core industry sectors
- To help build prospect pipeline through LinkedIn lead generation
- To fully support the business with marcoms during the COVID-19 pandemic
Activities:
- Industry and sector research conducted in social housing and offsite/MMC to explore viability of market and best marketing approach to take
- Devised targeted campaigns leading with an audience discovery workshop, attendance at CPDs, in-house product training courses and industry webinars
- Created a 12 month content programme divided into sectors and topics
- Worked with Zehnder experts for insights, opinions and direction
- Reactive media pitches to issues such as air pollution levels, indoor air quality, air tightness in homes, changes in legislation and housing quotas
- Social Media management – organic and paid
Successes:
- Integration of all digital marketing with Sales and PR activities led by a topical issues and benefits content programme
- Produced press releases, weekly blogs, opinion pieces, monthly case studies for press and mini case studies for LinkedIn, features, e-books, email marketing and infographics
- Positive engagements with all industry member bodies with stronger partnerships developed
- 65 pieces of trade and national press coverage with 67.1M online readership including The Daily Telegraph, 28% increase in social media engagements
- 100% positive press sentiment achieved in Healthcare & Education, Social Housing, Self Build, Sustainability and Heritage sectors
- In 2021, Rose Media entered its 8th year as Zehnder’s marketing partner
