Zehnder

zehnder heating ventilation logo

ClientZehnder

Service: B2B PR

 

BRIEF

Develop long term digital PR strategy to raise profile in UK, drive traffic to website, generate leads and build relationships with key influencers.

ACTIVITIES

  • Planned and implemented a detailed strategic PR and Marketing plan
  • Targeted media relations in building services sector
  • Built case study portfolio to showcase products and expertise
  • Developed website landing pages to drive traffic to specific information points
  • Executed targeted social media campaign
  • Executed inbound marketing campaign

RESULTS

  • Consistent high quality press coverage achieved in key publications
  • Website traffic increased by 6% and social media referrals increased by 194%
  • Wrote and delivered social media best practice and guidelines including how to guides
  • Generated over 100 leads within 6 months of a content marketing campaign

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