itsu logo food drink pr


Service: B2C PR


Manage the ten-week launch campaign for their new Brighton shop.

Raise awareness and manage all media relations, advertising, social media and events associated with the launch.

Drive footfall to the new shop.


  • Identified key food journalists and worked with media to achieve quality coverage
  • Ran media partnership with The Argus newspaper
  • Ran a broadcast media campaign with Juice FM
  • Ran a direct marketing campaign including promo staff at Brighton station and key locations around the City with flyers and food sampling
  • Organised and fully managed VIP launch event
  • Utilised itsu’s partnership with Volleyball England team and organised promo event on Brighton beach with public participation
  • Managed social media campaign in run up to and during shop launch


154 VIPs attended the shop launch party (target 150)

18 Print editorials & reviews                     1 Local radio piece

41 Online editorials & blogs                      1 National TV piece

447 Mentions on Twitter                           18,835 Impressions on Facebook

Overall Reach: 2 million (Print, Online, Radio, TV)
Social Media Impressions: 251,878 (Facebook, Twitter)


**The Brighton shop launch was itsu’s most successful opening with record sales and footfall. Brighton is itsu’s flagship shop outside of London**