Service: B2C PR
Manage the ten-week launch campaign for their new Brighton shop.
Raise awareness and manage all media relations, advertising, social media and events associated with the launch.
Drive footfall to the new shop.
154 VIPs attended the shop launch party (target 150)
18 Print editorials & reviews 1 Local radio piece
41 Online editorials & blogs 1 National TV piece
447 Mentions on Twitter 18,835 Impressions on Facebook
Overall Reach: 2 million (Print, Online, Radio, TV)
Social Media Impressions: 251,878 (Facebook, Twitter)
**The Brighton shop launch was itsu’s most successful opening with record sales and footfall. Brighton is itsu’s flagship shop outside of London**