Your clients are your business, so a key part of being successful is cultivating a healthy working relationship with your day-to-day point of contact.

Every client is different – so you need to tap into their personality and tailor your approach appropriately. But ultimately it’s all about communication, by regular email and phone calls, providing regular reports and most important of all holding regular face-to-face meetings.

Is face to face communication dying out?

As with any relationship, the client/PR partnership needs to be nurtured. So here are some top tips on ‘keeping the flame alive’ and cementing a healthy and productive long-term working relationship.

Get to know your client

Every company has its own culture and systems. Take the time to get to know how your point-of-contacts work best and adapt to it. When we ask questions, we understand situations better. Listen to their needs and provide solutions.

Be pro-active

Don’t sit at your desk waiting for them to call you or chase you up about how a project is progressing. Get on the phone or email them with creative ideas and updates. They will be happy to hear from you!

Go that extra mile

Don’t be a clock watcher. Sometimes it will be necessary for you to work a little harder than usual, but it’s always worth the effort. You will achieve outstanding results for the client and they will be grateful. The more work you do on the client’s behalf, the more valuable you become.

Be a good listener

Listening to the client will alert you to areas where there may be potential issues. Similarly, if you feel you are not getting enough feedback, let them know.

Be a true partner

Offer direction, help, support and advice when needed.

How to build better client relationships?

Be available

The client must feel you are available (within reason of course) and approachable.

Be responsive

Client concerns need to be addressed immediately; they should not be allowed to fester.

Have you had any difficult client/agency relationships? We’d love to know what your tips are for overcoming that challenge? Find us on Twitter.