The only story making headlines this week has, of course, been the birth of the new baby Royal, with news channels around the globe feverishly reporting on every angle, however tenuous, surrounding the new Prince’s arrival.
Naturally, we wish his parents our heartiest congratulations – who wouldn’t? – but from a PR point of view, the total domination of the news agenda has certainly been remarkable to watch, with TV stations, newspapers, radio,blogs, you name it, seemingly obsessed with the Royal birth, even those without a Royalist agenda (er, no, the Daily Mail, we don’t mean you…)
Now we all know that during ‘silly season’, as the summer months are sometimes called, news can be hard to come by, so stories are often stretched out of all reasonable proportion to fill pages.
But it does strike home how creative PR agencies have to be to secure precious column inches for their clients, even during the so-called quiet times of the year. You just never know what’s going to happen and even when you have a great story, there’s simply no guarantee that you’ll get the coverage you were hoping for. All it takes is a bigger news story to hit, like a bolt out of the blue, and your carefully primed press launch/TV interview/news item on the Today show gets bumped off the running order – leaving you to explain, red-faced, to a crestfallen client why their day of filming and interviews isn’t going to see the light of day.
Of course, it’s the PR agency’s job to at least try to salvage something from the wreckage, which usually requires a spot of quick thinking and a good nose for what makes a story in the first place. And it’s not impossible to turn things round. A quick straw poll around the Roses office revealed some good rescue strategies – our top ones include trying to negotiate another interview slot, finding another channel or programme that would be interested, refreshing the story to keep it newsworthy and thinking ahead to any big events coming up for a nifty tie-up. Nothing’s guaranteed when it comes to securing coverage but it’s well worth trying and who knows – you might forge another good contact along the way.
Thank you for taking the time to read this blog. If you would like to discuss how Aneela and her team can help your business, please make contact. Aneela Rose is a PR, Marketing and Social Media Consultant supported by her in-house Roses and a highly experienced team of Associate Roses. Our website is https://www.aneelarosepr.co.uk