ARPR has been appointed by Woburn Abbey in Bedfordshire to promote its exhibition showcasing the BBC’s ‘Strictly Come Dancing’ dresses worn by celebrities and professional dancers of the 2014 series. ‘Strictly Dresses: Woburn Abbey’ opens on 15th August and runs until 1st November 2015.
ARPR will be targeting national print and online media, picture desks and photo agencies, as well as travel, leisure, fashion, women’s interest, local media and broadcast. The brief is to secure key coverage in its first few weeks of opening, working closely with the Abbey’s curatorial and visitor services team.
Commenting on the appointment, Lisa Holden, Visitor Services Manager at Woburn Abbey and Gardens said: “We chose ARPR to work on this campaign because of their professional approach and genuine energy and interest in delivering this piece of work to our own exacting standards. We are very much looking forward to working with them.”
Aneela Rose, Director of ARPR said: “There are a few interesting angles we can promote such as this being the largest and most comprehensive public display of these famous dresses and that one of the 16 dresses on show is the Charleston outfit worn by 2014 winner Caroline Flack, the first celebrity to ever score 3 perfect 10s. It’s an exciting campaign to be working on which my team and I are proud to be involved with.”