Following ARPR’s remarkable success of itsu’s Brighton shop launch in Sept 2014, itsu has reitsu PR case study sussex Public Relations-appointed ARPR to manage the PR activity for the launch of its new Reading shop opening on 28th August 2015.

ARPR will be targeting regional Berkshire consumer and national business media to raise itsu’s profile out of town.

“We’re so pleased to be working with itsu again,” says Aneela Rose, managing director of ARPR. “Itsu’s expansion across the UK is an exciting journey for all involved. We’re hopeful in securing positive reviews, interviews and media interest in this exciting brand.”