Aneela Rose PR has been appointed by Honest Eats & Drinks in West Sussex to manage the PR launch of their new and extensive range of specialist deliciously free-from brands, unique to the UK market, and launching in May 2016.
ARPR will be targeting consumers across the UK with a pre-launch campaign to secure media coverage in local, regional and national consumer and business media, print & online, specialist food and health publications. Working in collaboration with chefs, restaurants, food exhibitions, free-from industry experts and UK ‘food allergy & intolerance’ associations, product sampling will be at the heart of all PR activity.
Commenting on the appointment, Lisa Costello, Managing Director of Honest Eats & Drinks:
“We chose Aneela Rose PR because they have a lot of experience working in the food sector and are experts at rolling out effective PR campaigns. They came across dynamic and pro-active, and their proposal was also the best, with great content which very clearly explained to us what they could do and the results they have achieved on other projects. We’re looking forward to working with them.”