itsu, the itsu logo low resAsian-inspired healthy food chain headed by Pret a Manger founder Julian Metcalfe, has appointed Sussex based Aneela Rose PR to manage the launch of its brand new Bristol shop which opens in December 2016 and is the first to open in the West Country.

Aneela Rose PR has a long term relationship with itsu having previously launched the Brighton and Reading shops to the media, achieving astounding success with the Brighton opening, and quoted as the most financially successful launch of an out of town shop for the chain. ARPR will be targeting regional Bristol consumer and business media.

“We enjoy working with Aneela Rose PR as the agency understands our brand, they have great ideas and such a positive approach. The team has a solid understanding of our ethos and our Eat Beautiful lifestyle which made it an easy decision to work with them again. Commented Pippa Case, Customer Marketing Manager at itsu.

“We’re so proud of our on-going relationship with itsu” says Aneela Rose, managing director of ARPR. “We first worked with the brand in 2014 when we managed the Brighton launch, we threw ourselves into it, working directly with Julian Metcalfe and his brilliant team and the results were incredible. We hope to achieve similar success with the Bristol launch.”