Official Press Release

itsu, the Asian-inspired healthy food chain headed by Pret a Manger founder Julian Metcalfe, has appointed Sussex based Aneela Rose PR to manage the launch of its brand new Brighton shop which opens in September 2014.

Aneela Rose PR won the work through a pitch involving 4 agencies, and will be targeting regional consumer and business media to raise itsu’s profile over the next three months, reporting to itsu’s head of marketing and communications Jo Cash

itsu logo low res

“We are extremely excited to be working with Aneela Rose PR on such an important part of the brand development.  Their solid understanding of Brighton and their complete comprehension of the Eat Beautiful lifestyle itsu is promoting, made the choice very easy.  We hope this is a long standing relationship with many more collaborations to come” commented Jo Cash.With nearly 50 shops across London and two flagship restaurants in Chelsea and Notting Hill, Brighton is the second itsu venture outside of the capital and moving to the seaside city represents an exciting step forward for the brand, which plans to open further regional sites this year.  .

“We’re thrilled to be working with such an exciting brand,” says Aneela Rose, managing director of ARPR. “Itsu is all about a new type of food – delicious, healthy and freshly prepared for people on the go – and it’s a perfect match for the Brighton market.  We’re looking forward to achieving some great campaign results.”