At Aneela Rose PR we love food, and we love working with food brands even more! As experienced foodies and communications specialists, we appreciate a good campaign when we see one.
Here is a selection of food and drink stunts that recently caught our eye in the media.
Mcdonalds – The Clothing Line
In March 2015, McDonalds launched their highly anticipated clothing range. Big Mac inspired thermals, raincoats, wellies and dog macs were all part of its new collection in a bid to raise money and awareness for the Ronald McDonald House Charities. The items will be shown in Stockholm on the catwalk as part of their ‘I’m Lovin It 24’ campaign – 24 gifts of joy, in 24 cities, in 24 hours.
Carlsberg – The Beer Dispensing Billboard
Carlsberg have a habit of creating impactful campaigns. Most recently, Londoners were treated to free beer, dispensed from a giant billboard at the Truman Brewery in London’s Brick Lane. They followed the campaign with the hashtag #ProbablyTheBest, gaining an impressive social media response.
Royal National Lifeboat Institution – The H2Only
The H2Only campaign is inspired by the brave lifeboat crews and lifeguards who save lives at sea. The aim of the campaign is to encourage people to donate the money they would normally spend on tea, coffee, beer and wine etc. to the RNLI. To coincide with the 10 day challenge, a pop-up shop in Shoreditch appeared to raise awareness for the coastal charity.
Not strictly food related but we loved the idea of London’s FIRST water-only bar and of course, for a brilliant cause.
Pringles – The Piñata Smash
When Pringles recently launched their new Tortilla Chip range, they did it with a bang. Pringles attempted to break the world record for numbers of piñatas smashed at once. They recruited 500 volunteers and a celebrity guest to destroy 550 papier-mâché donkeys in London.
Anchor – The Cheese Sandwich Bus
Anchor Cheddar made it their mission to remind the British public that cheese sandwiches are here to stay after a recent survey showed the once popular lunchtime staple was rapidly decreasing in popularity. The Cheese Sandwich bus toured UK cities and gave out a staggering 565,000 cheese sandwiches to members of the public to fulfill their mission of bringing it back.
Aneela Rose PR has experience in managing the PR for food brands and restaurants. If you would like to speak with one of our experienced team members about your business then pick up the phone or drop us an email.