Southover Food Company


Industry: Food Manufacture and Distributor

Business: Southover is one of the UK's most renowned and innovative food distribution companies. It has a nationwide customer base, a fleet of 14 branded vans and offers over 3000 fresh and frozen lines across its two sites including a multi-award winning range of own brand speciality meats.

Employees: 11-49

Awareness campaign

What Southover Food Company required:
Southover approached Aneela Rose PR to raise the company's profile in the trade food sector and local business press.

What we did:
A highly competitive industry, a long-term PR plan was developed. We researched and identified key trade publications that had a relevant readership for Southover's products. Forward features were carefully researched and timely articles written and submitted to journalists; at the same time, Southover's latest product news and photographs were issued to the media. Goody boxes were hand delivered to key journalists and followed up with invitations to visit Southover's premises and to interview the MD and Quality Manager.

As a result of our work:
A consistent and positive stream of press coverage and product reviews have been secured over the last 4 years in The Grocer, Caterer and Hotelkeeper, Food Manufacture, Meat Trades Journal, Pub Chef, ProWholesaler, Cost Sector Catering, Food Service Update, The Argus and Business Edge to name just a small selection. We have developed excellent relationships with high profile food journalists proven with the extensive media coverage being received.