Scarecrow Bio-Acoustic Systems
Industry: Manufacturing and Technology
Business: Scarecrow is the world leader in bird dispersal technology, designing and manufacturing an innovative range of high technology products that deny birds the 'comfort zone' where their presence would raise a public health and safety issue. Scarecrow's equipment is installed all over the world, from airports where bird strike can be fatal to both passengers and aircraft to urban and rural environments.
Employees: 11-49
Profile building, new product launch and on-going awareness campaign
What Scarecrow Bio-Acoustic Systems required:
The main objective was to raise the company's profile in the aviation sector. Secondly, to generate greater awareness of Scarecrow's innovative and unique technology for use in rural and urban applications.
What we did:
A business to business PR proposition was developed and implemented. Working closely with Scarecrow, we carefully identified the key players that we needed to target in the aviation sector and the publications these people read. This was followed by writing press releases and articles on installations at high profile airports around the world and the success of Scarecrow's technology. High quality photos were organised, testimonials from Airport Managers were obtained and journalists invited to Scarecrow's offices.
As a result of our work:
Over the course of almost 3 years, we have secured extensive and intelligent press coverage for the company and its products on a national and international level. The press launch of the Ultima innovation resulted in worldwide recognition and the Commercial Director was invited to present technical papers on the subject of bio-acoustic bird dispersal technology. The PR activity has firmly positioned Scarecrow on the global map.
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