PR &

22 February 2012

 
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WHAT we do

We love the work we do and are motivated by business results not by column inches and self praise. We get a buzz from all things pr and marketing related and with a mug of Yorkshire tea at hand, there's no stopping us.

First and foremost we are a PR company, and reassuringly at ARPR, the people you meet will be the ones working with you directly. We compliment our mainstream PR activity by  also providing marketing, design and business/sales development services, as using separate agencies for each of these activities can result in little or no synergy.

PR campaigns can no longer be run in isolation of a company's sales and marketing strategy. We would love to talk to you about how we can help bring all your promotional activity together that will deliver measurable change to your business. Contact us>>


Media & PR
Good media relations is an essential part of the PR mix but it is only one part. In addition to core PR activity such as press releases , features, case studies and media liaison, we are always looking at creative ways of promoting our clients, these include:
  • Entering you for relevant industry and professional awards
  • Creating speaking opportunities for your experts
  • Using social media for public relations (blogging, online forums...)
  • Creating newsworthy public relations events
  • Maintaining effective day-to-day communications with stakeholders and supporters

Marketing
We have a creative and fun approach to Marketing which allows an exciting mix of ideas and concepts to evolve. You want your company to stand out from the crowd, you want your product or service to be noticed and with our marketing expertise, flexible approach and creativity, we can help you achieve these aims.
  • Strategy and planning
  • Campaign planning and management
  • Corporate identity and rebranding
  • Copywriting, editing and proofreading
  • Production of literature
  • Direct mail and mailing lists
  • Advertising campaigns including advert design and booking
  • Photography

Sales Development
We can build relationships with internal and external audiences to help you sell. We will look at your data to provide a strategic framework to deliver effective communications that will inform, engage and influence your audiences. Planning is at the heart of all our activity, from targeting and segmentation, to creative concepts and follow-throughs.
  • Contacts database
  • Business development strategy
  • Marketing segmentation
  • Sales and promotional literature
  • Complete sales campaign planning, implementation and follow-ups

Design
From initial consultation through to concepts and final design, we can provide your organisation with creative and innovative ideas for all types of requirements from flyers and product cards to company brochures and exhibition panels. You won't be disappointed!
  • Concepts and ideas
  • Creative design
  • Creative planning
  • Photography
  • Professional artwork

In addition to the above core areas,
we are also able to help with online pr and marketing:
Online
There are many buzz words surrounding online PR. Also known as Internet PR, digital PR and e-PR, online PR is an impressive and fast-paced promotional medium. It works by influencing the media, communities or stakeholders using online channels instead of print, radio and TV.

Working with trusted digital media partners, we can deliver the following:

  • Writing and maintaining company blogs
  • Conversations through social networks
  • Using new media channels such as video blogging and podcasts
  • Targeting online publications and online journalists separate to main print paper
  • Search Engine Optimisation (SEO)
  • RSS feeds
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