Industry: Leisure

Business: For over 100 years Tower Bridge has straddled the River Thames and is now one of the world's most iconic landmarks. Each year around 1000 bridge lifts are carried out. It has been available for venue hire since 1995.

Venue awareness campaign

What Tower Bridge required:
Tower Bridge offers four exquisite and unusual venues that are suitable for a wide range of events, from a networking breakfast to a cocktail reception, a wedding or formal dinner: The panoramic walkways; The Bridge Master's lounge; The north Tower lounge and the engine rooms. The objective has been to raise the profile of Tower Bridge and these venues, and to launch and promote a major photographic exhibition along the walkways.

What we did:
We have planned and executed a sustained promotional campaign concentrating on key influential media with focused news angles to engage the interest of these journalists. Using our extensive contacts and knowledge of how the media works and what makes a story, we have identified opportunities and presented creative ideas to take forward in to the next phase of PR and Marketing activity.

Results of our work:
Coverage highlights include The Metro, Evening Standard, The Independent, The Guardian, BBC News, You and Your Wedding, Executive PA, View London, Heritage Magazine, Independent on Sunday, The Wharf, Time Out, This is London amongst many others.