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A sparkly theme was adopted for the Missy Rose brand. As well as the visual identity, Aneela Rose PR designed the website, press adverts and managed all the media relations. A strapline that identified the brand was devised “For gorgeous accessories that sparkle” and promoted across the PR and Marketing mix of activities. Online promotion was key so the Missy Rose URL was linked in to a number of high profile sites, Google ad words set up and ongoing Search Engine Optimisation implemented. |
A stunning range of marketing materials was produced and the online boutique was successfully launched to market. National press coverage has been achieved across a wide range of consumer publications and online media. Competition giveaways have proved particularly fruitful for promoting the site and in month three sales were up 50%. |
