Industry: Web Design and Internet Marketing
Business: Fresh Egg offers a range of innovative online marketing services including pay per click, blogging, web design and has carved a niche through specialising in Search Engine Optimisation techniques. Its' site for The Sanctuary Spa was awarded 'website of the week by New Media Age magazine.
What Fresh Egg required:
A fresh new image to show the company as forward-thinking and dynamic as it had always been and to raise its overall profile to the digital and marketing press via PR activity.
What we did:
We recommended that a strapline be introduced to sit alongside the company logo. We presented a variety of ideas which best described the Unique Selling Points of Fresh Egg and they loved "Your Business. Our Passion." The PR activity centred around digital, local and business publications using newsworthy projects and clients as stories and pitching these to relevant journalists. We identified and put forward key players at Fresh Egg as experts in their field for comment and opinion pieces in forthcoming features.
The result of our work:
Working alongside the technical genuises at Fresh Egg, we have made positive in-roads in generating media coverage for this very successful company. The company's profile has been raised in the local area and column inches secured in a range of publications including New Media Age, .net magazine, Sussex Business Times, Business Voice, The Drum, Netimperative, The Argus, Web Designer, Essentially Worthing, Real Business. |
