Aneela Rose PR - Amberley Castle

Operating in a highly competitive market, Amberley Castle required a long-term campaign to raise hotel awareness and profile, and ultimately drive bookings.

Solution

Reinforcing the Castle's aspirational image, Aneela Rose PR provided key messages to consumer and business press, devised adverts, a newsletter and developed a brand new website. At the same time, the Castle's stunning new treehouse and its sister hotel in France ‘Abbaye de la Bussiere' was launched to the media and opened to the public.

Results

The year long campaign significantly raised awareness in local, regional and national press with an increased number of bookings and enquiries. A considerable number of high profile journalists wrote glowing reviews and articles on the Castle, including the Evening Standard, Cosmopolitan Bride, Financial Times, Daily Telegraph, The Argus, West Sussex County Times to name a few. Celebrity photo shoots were organised on location at the Castle including Jordan and Peter Andre, Chris Eubank and Daniella Westbrook.