Kate's Cakes

Industry: Food Manufacture

Business: Specialist baker of delicious handcrafted cakes supplying many of the UK's most reputable retailers and coffee shops with bespoke cakes and its own brand. Multi-award winning with 3 sites in Sussex, the company has experienced exceptional growth since its humble beginnings in 1989.

Employees: 600+

New product launch, profile building and on-going awareness campaign

What Kate's Cakes required:
Kate's Cakes approached Aneela Rose PR to help position the company as the leading handcrafted cake producer in the UK and to significantly raise the company's profile.

What we did:
A strategic long-term media relations campaign was devised targeting key food trade and business publications. Press releases and articles have been issued to the most relevant media, including goody boxes for sampling and product reviews. High profile food shows and media interviews with the New Product Development Manager set up. Working closely with Kate's Cakes distribution company, we devised and implemented the launch of the new range of muffins and cookies to retailers in the South and London.

As a result of our work:
Multiple award wins as we have been instrumental in compiling many of the applications. Over the last 5 years, we have achieved extensive and consistent editorial coverage in key food trade and business publications. Our work is continual as the company regularly innovates new recipes and the promotional activity never stops.