Tower Bridge

Tower Bridge is recognised around the world as one of the most iconic global landmarks and has become synonymous with the visual representation of London. Built in 1894, it took 8 years to build and today 40,000 people cross the bridge everyday with 1000 bridge lifts a year. There are four venue spaces to hire within the bridge and the year round exhibition and Victorian engine rooms are open to the public.

The Brief

• To deliver a 12-month strategic PR programme to engage the public and drive a higher number of visitors to the Bridge. To secure media coverage for the exhibitions and events that would attract visitors and generate a higher income.

 Aneela Rose PR’s Response

• Our aim was to engage consumers by pitching to targeted media with relevant editorial content – based on specific events at the Bridge during the 12 month period. To achieve this, our strategy was twofold:

• Identifying 6 key PR opportunities that would generate significant media interest to influence consume

• Co-ordinating and implementing PR in line with planned marketing activities to ensure an integrated promotional campaign with the best outcome

Results

• Aneela Rose PR has directly contributed to the growth of the tourism business at Tower Bridge

• ARPR has achieved a 600% increase in pro-actively attained media coverage

• 33% increase in event bookings

• 13% increase in visitor numbers

• 20% increase in income