Industry:Marketing
Business: Set up in 1982, Ticketmedia is the UK's first ticket advertising company. It is unique in its ability to supply the UK transport and retail industries with ticket and EPOS rolls with full colour advertising printed on the reverse. Clients include Asda, Cineworld, Specsavers, Burger King, London Underground and T-Mobile.
What Ticketmedia required:
Through recommendation, Ticketmedia approached Aneela Rose PR to create a media buzz around what the company offers and its campaigns, and to promote Ticketmedia as the UK's only ticket advertising specialist.
What we did:
- Strategic promotion planning involving pr, marketing and sales activity
- Devised and actioned media relations campaign to raise awareness of the company and its management team
- Recommended and submitted business award application
- Helped to develop relationships with associated partners, media agencies and clients
- Working with their sales team, we identified market sectors for business development campaign
- Devised email marketing campaign
- Provided expert PR, Marketing and Sales consultancy
The result of our work:
Ticketmedia's profile has been significantly raised with the leading media agencies in the UK who are the key buyers and influencers of ticket advertising as a marketing medium.
We have firmly positioned Ticketmedia as the leading ticket advertising company with the angle of technological excellence unsurpassed by any other company. Press coverage has been secured in broadsheets, printing and marketing press including The Telegraph, Print Week, The Sales
Professional, B2B Marketing, South East Business, Personnel Today, Fresh Business Thinking, Marketing, to name a few.
The sales campaign has just kicked off and our evaluation of this activity is due to be conducted in December 2010. |
