Brighton Festival

Industry: Charitable Trust

Business: Now in its 42nd year, Brighton Festival annually attracts 300,000 attendances contributing £20 million to the local economy with over 700 arts performances taking place across the City during the month of May every year. The Guardian has been the National Media Partner for the last 3 years.

Employees: 11-49

Awareness campaign

What Brighton Festival required:
The key objectives were firstly to raise the profile of the Festival to local and business press, and secondly to get the message out to local businesses that they could get involved and the benefits of doing so.

What we did:
We provided key messages to local and business press through press releases and inviting journalists to the official press launch, we acted as ambassadors for the Festival and attended networking events to help promote the organisation to businesses looking to get involved.

As a result of our work:
A greater number of Sussex businesses are now aware of England's largest arts event as the number of enquiries and business attendances has risen over the last 3 years. Press coverage has been secured in a range of publications including Business Edge, The Argus, South East Business, The Business Magazine and Director. As we approach turbulent economic times, securing sponsorships will be a bigger challenge and the PR activity will continue at full hilt.