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Emphasising the company’s position as the UK’s longest established social events company for single people, Aneela Rose PR targeted women’s magazines reassuring them of a safe and enjoyable way of meeting new people as opposed to Internet and speed dating that had been experiencing negative publicity. Free lifetime memberships were offered as competition giveaways to key publications and journalists invited to try out a Dinner Dates event for themselves. Google Adwords campaigns were set up and the Dinner Dates website given a makeover.
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Dinner Dates has received extensive media coverage across a variety of print, online and broadcast media ranging from The Times, The Telegraph, Daily Express, Evening Standard, Good Housekeeping to Richard and Judy and LBC radio. New members are joining weekly and Dinner Dates now boasts over 16,000 members. Aneela Rose PR is proud to be playing a key role in the on-going growth and success of Dinner Dates.
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