Cathedral Works Organisation (CWO)

Industry: Building Restoration

Business: Established in 1965, CWO has made conservation and repair of the nation's building heritage a mission of excellence. Holding the prestigious Royal Warrant for Stonemasonry and Restoration Contractors, CWO has completed countless high profile and award-winning projects including Temple Bar in the City of London, St George's Chapel at Windsor Castle and The Monument, London.

Employees: 50 - 100

Awareness campaign

What CWO required:
Operating in a highly specialist yet competitive industry CWO required a long-term PR campaign to raise the company's profile and ideally, drive more enquiries.

What we did:
We began the PR campaign by taking advantage of the Managing Director's prominence in the restoration sector and combining this with case studies of prestigious projects. We identified and targeted trade, business and national media with hi-brow stories on the company and the people behind its successes. We worked alongside the marketing department and kept the sales team informed of PR activities and coverage achieved.

The result of our work:
CWO has received extensive media coverage in a short period of time and across a variety of publications including magazines such as Building, Constructor & Architect, Church Building, Natural Stone Specialist, Cornerstone, Business Edge, The Argus, Evening Standard to name a few. A full page of editorial in The Telegraph newspaper resulted in the company experiencing a significant rise in new business leads. We are proud to be playing a key role in the on-going promotional activity of CWO.