ARTYFECT

Solution

Aneela Rose PR devised a media relations and advertising campaign targeting local residents and artists. Starting with the logo and key strapline, the branding was developed which enabled Aneela Rose PR to deliver a suite of clearly branded promotional materials including flyers, loyalty card, gift vouchers and business stationery. Branding activity also included shop and vehicle signwriting, promotional badges and balloons, staff aprons, carrier bags and tissue paper, you name it, we’ve done it! Press releases were issued to the media and press preview and launch events were organised with local Sussex celebrity Carla Lane officially opening the shop.

Results

Aneela Rose PR delivered a marketing and pr solution that drove customers to the shop even before it opened! So successful was the launch and pre-opening awareness, that Artyfect exceeded its sales target within the first week and almost ran out of stock on certain lines. Artyfect has been very well received and front-page press coverage has been achieved.